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Creating bundle deals that increase average order value is a smart way to encourage customers to spend more while still feeling like they’re getting a great deal

Begin by pairing complementary items that customers commonly use in sequence

In the haircare niche, bundle shampoo, conditioner, and a styling treatment

Customers are more likely to buy all three if they see them offered as a complete routine at a discounted price

Ensure your bundle delivers tangible savings that feel meaningful

Aim for a 12–18% discount off the standalone price to strike the right balance

It motivates purchases while preserving healthy profit levels

Don’t let aggressive pricing signal low quality or desperation

Pair premium items with entry-level favorites to balance profitability

Put a high margin item alongside a lower margin one

The combination ensures profitability isn’t sacrificed for perceived value

For example, include a popular but low margin item as the anchor and pair it with a higher margin complementary product

Frame your bundles with persuasive, benefit-driven copy

Replace "BOGO" with phrases like "Get the full regimen, discounted today"

Customers don’t just buy products—they buy the result

Too many options create decision fatigue and reduce conversions

Too many options can overwhelm shoppers

Most successful bundles contain 3–4 products

Present 2–3 distinct bundle themes to cater to different needs

Make sure they’re visible at every key touchpoint

Showcase bundles when customers are most receptive

Personalized bundle recommendations at checkout boost AOV by up to 30%

Run A

Identify patterns in what works and فروشگاه ساز اینترنتی what falls flat

Refresh your offerings monthly to stay relevant

Simplify the experience to maximize conversions

Customers should see the total price and discount before committing

Clarity reduces hesitation and increases trust

Smart bundling turns casual browsers into repeat buyers by making their journey effortless and rewarding