Smart Bundle Strategies to Raise Your Average Order Value
페이지 정보
조회 4회 작성일 25-12-22 21:14
본문
Offering curated bundles helps customers feel they’re unlocking a special deal while naturally increasing their cart total
Start by identifying products that naturally go together
For example, if you sell skincare, pair a cleanser with a moisturizer and a serum
Shoppers are far more inclined to purchase multiple items when presented as a cohesive, ready-to-use set
Ensure your bundle delivers tangible savings that feel meaningful
Aim for a 12–18% discount off the standalone price to strike the right balance
Customers feel they’re winning, and your business stays financially sound
Steer clear of 30%+ discounts that devalue your brand or فروشگاه ساز رایگان squeeze your bottom line
Mix high-margin products with lower-margin bestsellers
Position your most profitable item as the hidden gem within the bundle
This way, you can still make a healthy profit even when offering a discount
Use a best-selling face wash as the draw and bundle it with a luxury serum
Avoid generic terms—paint a picture of the experience
Don’t just state the deal—describe the transformation: "Achieve glowing skin with our dermatologist-recommended trio, saved 15%"
Customers don’t just buy products—they buy the result
Limit the number of items in each bundle
Complexity kills momentum
Three to five items is usually the sweet spot
Offer a morning routine, evening routine, and travel kit as separate choices
Make sure they’re visible at every key touchpoint
Trigger bundle alerts during high-intent moments like cart abandonment or holiday traffic
Personalized bundle recommendations at checkout boost AOV by up to 30%
Let data—not guesswork—guide your strategy
Monitor conversion rates, cart abandonment, and revenue per bundle
Align bundles with holidays, weather, and purchasing cycles
Remove friction so customers can grab a bundle in one click
Ensure your website allows them to add a bundle with one click and that pricing is clearly displayed
If they have to calculate savings themselves, they may abandon the idea
Smart bundling turns casual browsers into repeat buyers by making their journey effortless and rewarding